We can all agree that “digital is not going away” – it is very much a part of our world. I’m using it to publish this post. But even in this multimedia, multiplatform world, paper is not going away either. And that’s a good thing. Especially for trees.
We are told to ‘save the planet and go digital’ or save the environment by opting for e-billing. You may even have ‘please consider the environment…’ on your emails. Let us stop buying into claims by service providers that going paperless saves trees and combats climate change.
On June 4, Toshiba America Business Solutions issued an announcement which stated: “As part of its ongoing mission to get businesses to print smarter and practise sustainable consumption, Toshiba America Business Solutions Inc today announced the first annual National No-Print Day (NNPD) to be held on Oct. 23, 2012. NNPD is a nationwide campaign to […]
Greenwash is an unfortunate and growing phenomenon as marketing departments jump on the sustainability bandwagon. In what is one of the most blatant examples of greenwashing a division of Toshiba, Toshiba America Business Solutions, has announced that 23 October 2012 will be ‘National No-Print Day’. On this day Toshiba proposes to ‘raise awareness of the […]