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PAPER MANUFACTURERS ASSOCIATION OF SOUTH AFRICA
Tel: +27 (0) 11 803 5063
Fax: +27 (0) 11 803 6708
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PAMSA DOES NOT SELL, SUPPLY OR DISTRIBUTE PAPER PRODUCTS. PLEASE CONTACT OUR MEMBERS DIRECTLY FOR SUPPLY, QUOTATIONS OR SALES ENQUIRIES BY CLICKING HERE: Members

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Winnie Jura
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Sappi Typek launches new brand campaign – live a life of note

Typek, the A4 paper that is used by many businesses, launched a new consumer campaign. One that will make you sit up and take note. The ‘Live a Life of Note’ campaign, a fresh media campaign aimed at everyone who has come to trust the paper in the red box, launched on 29 October and is set to create excitement, with ‘firsts’ for the brand and an exciting competition for people to showcase the small inspirational things that make theirs, a life less ordinary.

“As a leading brand of multi-purpose office paper, Typek believes that if anything is worth doing, then it is worth doing well, which is why Typek wants you to live a life of note… and reward you for it. Just as we do our best to make sure Typek is as good as it can be, we want people to be inspired to ensure that their life is as good as it can be, too,” says Richard Wells Vice President Sales and Marketing Sappi Paper and Paper Packaging.

The campaign theme ‘Live a Life of Note’ is all about the small things and it challenges consumers to do something extraordinary in their own environment. Waking up half an hour earlier to watch the sunrise. Baking with their kids, running a half marathon (or doing a Park Run), starting to save for a dream trip. Little things that make their corner of the globe a bit better; and random acts of kindness that uplift other people.

Various out-of-home activations communicate the message. This include large format billboards which will rotate on various highways and street pole adverts that will supplement Typek’s presence around key areas in Gauteng. It further includes an integrated social media campaign with always-on content – created and curated for Typek – with an exciting competition, kicking off on 05 November 2018, where one person could win R10 000 when they share how they ‘Live a Life of Note’. Arresting, quirky images used in creative spaces sets the visual tone for the message throughout.

“We are very excited about the ‘Live a Life of Note’ campaign. It involves ‘firsts’ for Typek, such as our social media campaign. Typek is a trusted brand and we want more people to associate with the campaign ethos. We are also extremely proud that it asks the public to live their best lives – whatever that looks like for them – and share that with other people,” says Michelle Thain, Sappi Paper and Paper Packaging’s General Manager for Office, Tissue and Timber.

This campaign will create exposure for Typek and expresses a message to everyone who engages with the brand to instantly “think Typek red” and understand what the Typek brand stands for.

Follow the campaign on:
Instagram @Typekpaper
Facebook Typek South Africa
Hashtags # ThinkRed #TypekSA

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It's #InternationalFlowerDay. Who doesn't love flo It's #InternationalFlowerDay. Who doesn't love flowers? 

Brighten someone's day by sharing one of these images or tagging them in the comments.
From us to you, we wish you a blessed break howeve From us to you, we wish you a blessed break however you will be celebrating. Be safe. Thank you for your support in 2020. See you on the flip side.
It's #WorldToiletDay. Next time you flush, give th It's #WorldToiletDay. Next time you flush, give thanks. Some 4.2 billion people are currently living without access to safely managed sanitation. While you're at it, give thanks for #toiletpaper too.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Hands up who has a pile of books this high next to Hands up who has a pile of books this high next to their bed?  What's at the top?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's Friday. Remember, now is not the time for wil It's Friday. Remember, now is not the time for wild rumpus. Wear your mask. Keep your distance. Wash those hands! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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“Promise me you’ll always remember: You’re b “Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think.” – A.A. Milne⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The humble #egg carton was invented in 1911 by new The humble #egg carton was invented in 1911 by newspaper editor Joseph Coyle of Smithers, British Columbia, Canada, to solve a dispute between a local farmer and hotel owner in Aldermere, near present-day Telkwa, over the farmer's eggs' often being delivered broken. 🥚

#thepaperstory
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“The earth laughs in flowers.” ― Ralph Wald “The earth laughs in flowers.”

― Ralph Waldo Emerson

#thursdaymotivation #thepaperstory #eggboxcrafts #papercrafting #papercrafts #paper #recycledpaper
When we begin to see plantation forests as tree fa When we begin to see plantation forests as tree farms or crops, we can appreciate the products, economic and environmental service they provide. Sustainable forestry ensures that the renewable resource of wood is produced responsibly. 

Watch our video. Link in bio. 

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Wood. There is no rival. What other material encou Wood. There is no rival. What other material encourages sustainable forestry, #tree planting and #carbon storage? 

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What's your favourite #magazine title? Do you have What's your favourite #magazine title? Do you have volumes of them stashed away? 

#print #magazines #printing #publishing #thepaperstory #paper
It’s #internationalprintday. Did you know that w It’s #internationalprintday. Did you know that we are printing less and this has unintended consequences on the economy and the environment? Link in bio. 

#print #paper #sustainable #printisnotdead #paperisgreater #paperisgreen #environment #earth #economy #ipd20
Do you feel guilty about printing? You shouldn't. Do you feel guilty about printing? You shouldn't. 

By using South African produced paper, you can be assured that it comes from sustainably farmed trees. The trees used to make this paper have been replaced by new trees. And always recycle your paper. It is used to make tissue and packaging products!

#paper #print #officepaper #printing #fsc #sustainable #buylocal #supportlocalbusiness #whitepaper #thepaperstory #recycle
Moulded paper fibre keeps eggs cushioned, coffee f Moulded paper fibre keeps eggs cushioned, coffee from spilling over and electronic goods protected. These packaging products are made from recycled fibre so keep them in the recycling loop by keep your paper and boxes clean, dry and separate! ♻️

(Some collectors might not take these items for recycling but you can use these in compost, for planting seeds and for paper crafts.)

#packaging #packagingprotects #paperpackaging #paper #mouldedfibrepackaging #eggs #electonics #coffee #thepaperstory #recycleyourpaper
What are we reading today? Paper books still rule, What are we reading today? Paper books still rule, don't you think? 

#paper #paperbooks #reading #book #booklove #paperlove #judgeabookbyitscover #literature #readingaddict
What are we baking this weekend? Whatever it is, t What are we baking this weekend? Whatever it is, think about how paper is part of your kitchen. It will be paper made from recycled fibre or from the wood of sustainably farmed trees. Now that's guilt-free baking! 

#baking #packaging #foodpackaging #recycledmaterials #recycle #recycleplease #paper #thepaperstory
🧻 Did you know that South African toilet paper 🧻 Did you know that South African toilet paper manufacturers make use of recycled office paper in many of their tissue recipes? 📄 Recycled white paper is a valuable grade for collectors so think before you throw. Keep it clean, dry and separate from other waste and recyclables. 

#tissue #toiletpaper #recycle #officepaper #paper #print #recyclethatpaper #thepaperstory
For the South African pulp and paper sector, respo For the South African pulp and paper sector, responsibly sourced woodfibre is a non-negotiable. 

This is why “Forests for All Together” - @fsc_international’s theme for this year’s #fscfriday - means so much. 

As a sector we are celebrating the importance of bringing people together to responsibly care for forests – from environmentalists to big business, from Indigenous Peoples to communities and governments, from forest workers to careful consumers, it is essential that we work together to care for our forests. 

Buy locally produced paper as far as possible and check the source. 

#forestryfriday #forestrylife #paper #pulp #fsc #sustainableforestry #environment
Are you a copy paper hoarder? Paper is a highly re Are you a copy paper hoarder? Paper is a highly recyclable product and helps the sector make new paper products that you use everyday: tissue and paper packaging. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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