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CONTACT US

PAPER MANUFACTURERS ASSOCIATION OF SOUTH AFRICA
Tel: +27 (0) 11 803 5063
Fax: +27 (0) 11 803 6708
Email: Info

PAMSA DOES NOT SELL, SUPPLY OR DISTRIBUTE PAPER PRODUCTS. PLEASE CONTACT OUR MEMBERS DIRECTLY FOR SUPPLY, QUOTATIONS OR SALES ENQUIRIES BY CLICKING HERE: Members

PHYSICAL ADDRESS:
Unit 4, Woodview Office Park
1 Humber Road
Woodmead, Sandton

POSTAL ADDRESS:
PO Box 1553
Rivonia 2128

PAMSA-StoryTeller
direct mail, marketing, Ogilvy, print, Print Power UK
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Latest News & Features

Print Power UK announces ambitious direct mail campaign to promote the Power of Print in direct marketing

Imaginative direct mail pieces have today been sent to 2,200 leading UK brand owners and media decision makers as part of a European initiative to demonstrate the high degree of response which can be obtained with creative, sensory, direct mail.

Martyn Eustace, Country Manager for Print Power UK, says, “in a world where online and social media channels are very much the focus of media buyer attention, print is staging a comeback. Its special sensory qualities, particularly touch, just can’t be emulated on-line and, linked with a well targeted and imaginative mail campaign, will deliver impressive results and, importantly, high ROI.”

The TouchedByDM mailing has been developed by Ogilvy’s Red Works office in Brussels and is printed with four different printing technologies (offset, screen-print, digital and UV printing). The campaign consists not only of a mailing, but also features cases and examples of sensory print on the Print Power website, a video on the production of the mailing, a presentation with inspiring cases and a reminder mailing using Augmented Reality.

Martyn Eustace, UK Country Manager for Print Power, says: “In a multi-channel world that offers marketers an array of choice on how best to interact with their customers, many brands are looking at how to appeal to the five senses. While channels like television, radio and Internet have a different combination of sensory triggers and are often restricted in the number of senses they can reach, it is print media that uniquely offers a combination of triggering vision, touch and smell. Certain brands have also experimented with creating taste and hearing sensory experiences in print.”

Gerd Trimmal, Marketing Director Petcare at Mars adds: “Print can deliver to senses which can’t be reached by digital – taste, smell, touch”.

So far the mailing has been sent out in Spain, France and Italy with remarkable results.

France has reported a 9% return rate on the mailing, while Italy scored 14.7% and Spain an astonishing 23.5% return rate. The normal return rate for this kind of mailing is between 0.5% and 1.0%. Over the coming months the mailing will be sent out to a further nine countries across Europe.

The Print Power mailing consists of four elements: the envelope, which is in fact a folded-up poster, holds a personalised letter, a chalked blackboard card, a reply card, and a reply envelope. The blackboard card contains a hidden message which becomes visible once the chalk is wiped away. Leaving a print of their chalk-covered hand on the reply card allows the recipient of the mailing to obtain a personalised Moleskine notebook as the handprint is then scanned and printed on the cover of the notebook. The sense of touch is exploited to its extreme as even the hand print is printed in relief.

Source: Print Power

About Print Power

Print Power is an initiative by companies from the Graphic Communication Value Chain including forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, publishing, envelopes and printing. Our common goal is to maximise the share of Print Media in a Multi-Media world by promoting is effectiveness in building Brands and delivering high returns for advertisers and print users.

Notes to editors

If you have any queries please contact:

Print Power UK: t: +44 1327 262920

e: info@printpoweruk.co.uk

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From us to you, we wish you a blessed break howeve From us to you, we wish you a blessed break however you will be celebrating. Be safe. Thank you for your support in 2020. See you on the flip side.
It's #WorldToiletDay. Next time you flush, give th It's #WorldToiletDay. Next time you flush, give thanks. Some 4.2 billion people are currently living without access to safely managed sanitation. While you're at it, give thanks for #toiletpaper too.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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www.worldtoiletday.info⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Hands up who has a pile of books this high next to Hands up who has a pile of books this high next to their bed?  What's at the top?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#reading #bookquotes #bookday #writerswrite #readmore #bookclub #thepaperstory #readersread #instabook #authors #bedsidebooks #lovebooks #paperbooks #realbooks #print #printisalive #library⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's Friday. Remember, now is not the time for wil It's Friday. Remember, now is not the time for wild rumpus. Wear your mask. Keep your distance. Wash those hands! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#weekend #reading #bookquotes #bookday #writerswrite #readmore #bookclub #thepaperstory #readersread #instabook #authors #mauricesendak #literature #lovebooks #wearyourmask
“Promise me you’ll always remember: You’re b “Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think.” – A.A. Milne⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here's wishing the Matric Class of 2020 all the best as they write their exams around the country. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What are we reading and drinking today? #sundayvib What are we reading and drinking today? #sundayvibes #reading #tea #coffee #rainyday #rainysunday #books

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The humble #egg carton was invented in 1911 by new The humble #egg carton was invented in 1911 by newspaper editor Joseph Coyle of Smithers, British Columbia, Canada, to solve a dispute between a local farmer and hotel owner in Aldermere, near present-day Telkwa, over the farmer's eggs' often being delivered broken. 🥚

#thepaperstory
#history 
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“The earth laughs in flowers.” ― Ralph Wald “The earth laughs in flowers.”

― Ralph Waldo Emerson

#thursdaymotivation #thepaperstory #eggboxcrafts #papercrafting #papercrafts #paper #recycledpaper
When we begin to see plantation forests as tree fa When we begin to see plantation forests as tree farms or crops, we can appreciate the products, economic and environmental service they provide. Sustainable forestry ensures that the renewable resource of wood is produced responsibly. 

Watch our video. Link in bio. 

#forestry
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Wood. There is no rival. What other material encou Wood. There is no rival. What other material encourages sustainable forestry, #tree planting and #carbon storage? 

#wood
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What's your favourite #magazine title? Do you have What's your favourite #magazine title? Do you have volumes of them stashed away? 

#print #magazines #printing #publishing #thepaperstory #paper
It’s #internationalprintday. Did you know that w It’s #internationalprintday. Did you know that we are printing less and this has unintended consequences on the economy and the environment? Link in bio. 

#print #paper #sustainable #printisnotdead #paperisgreater #paperisgreen #environment #earth #economy #ipd20
Do you feel guilty about printing? You shouldn't. Do you feel guilty about printing? You shouldn't. 

By using South African produced paper, you can be assured that it comes from sustainably farmed trees. The trees used to make this paper have been replaced by new trees. And always recycle your paper. It is used to make tissue and packaging products!

#paper #print #officepaper #printing #fsc #sustainable #buylocal #supportlocalbusiness #whitepaper #thepaperstory #recycle
Moulded paper fibre keeps eggs cushioned, coffee f Moulded paper fibre keeps eggs cushioned, coffee from spilling over and electronic goods protected. These packaging products are made from recycled fibre so keep them in the recycling loop by keep your paper and boxes clean, dry and separate! ♻️

(Some collectors might not take these items for recycling but you can use these in compost, for planting seeds and for paper crafts.)

#packaging #packagingprotects #paperpackaging #paper #mouldedfibrepackaging #eggs #electonics #coffee #thepaperstory #recycleyourpaper
What are we reading today? Paper books still rule, What are we reading today? Paper books still rule, don't you think? 

#paper #paperbooks #reading #book #booklove #paperlove #judgeabookbyitscover #literature #readingaddict
What are we baking this weekend? Whatever it is, t What are we baking this weekend? Whatever it is, think about how paper is part of your kitchen. It will be paper made from recycled fibre or from the wood of sustainably farmed trees. Now that's guilt-free baking! 

#baking #packaging #foodpackaging #recycledmaterials #recycle #recycleplease #paper #thepaperstory
🧻 Did you know that South African toilet paper 🧻 Did you know that South African toilet paper manufacturers make use of recycled office paper in many of their tissue recipes? 📄 Recycled white paper is a valuable grade for collectors so think before you throw. Keep it clean, dry and separate from other waste and recyclables. 

#tissue #toiletpaper #recycle #officepaper #paper #print #recyclethatpaper #thepaperstory
For the South African pulp and paper sector, respo For the South African pulp and paper sector, responsibly sourced woodfibre is a non-negotiable. 

This is why “Forests for All Together” - @fsc_international’s theme for this year’s #fscfriday - means so much. 

As a sector we are celebrating the importance of bringing people together to responsibly care for forests – from environmentalists to big business, from Indigenous Peoples to communities and governments, from forest workers to careful consumers, it is essential that we work together to care for our forests. 

Buy locally produced paper as far as possible and check the source. 

#forestryfriday #forestrylife #paper #pulp #fsc #sustainableforestry #environment
Are you a copy paper hoarder? Paper is a highly re Are you a copy paper hoarder? Paper is a highly recyclable product and helps the sector make new paper products that you use everyday: tissue and paper packaging. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#NationalRecyclingDay #sustainablepackaging #recyclablepackaging #paperpackaging #paper #recycle #pulp #earthkind #sustainability #reducewaste #woodfibre #circulareconomy #environment
Is it pizza night your house on Fridays? Did you k Is it pizza night your house on Fridays? Did you know that pizza boxes are recyclable? Just scrape of leftover cheese and crust and put into your recycling bin. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#thepaperstory #paper #paperlicious #pizza #sustainablepackaging #recyclablepackaging #paperpackaging #paper #recycle #pulp #earthkind #sustainability #reducewaste #circulareconomy #environment
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