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CONTACT US

PAPER MANUFACTURERS ASSOCIATION OF SOUTH AFRICA
Tel: +27 (0) 11 803 5063
Fax: +27 (0) 11 803 6708
Email: Info

PAMSA DOES NOT SELL, SUPPLY OR DISTRIBUTE PAPER PRODUCTS. PLEASE CONTACT OUR MEMBERS DIRECTLY FOR SUPPLY, QUOTATIONS OR SALES ENQUIRIES BY CLICKING HERE: Members

PHYSICAL ADDRESS:
Unit 4, Woodview Office Park
1 Humber Road
Woodmead, Sandton

POSTAL ADDRESS:
PO Box 1553
Rivonia 2128

Winnie Jura
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Latest News & Features

Does print still have a future?

When English comedian, actor & social commentator, Stephen Fry, tweeted about the effect that digital signage has on print, his words were profound – “One technology doesn’t replace another, it complements it – books are no more threatened by Kindle than stairs by elevators! Just as video didn’t kill the radio star in the 70s and Napster didn’t destroy the music industry in the 90s, digital signage should not be seen as a threat to print, but rather the next evolution of it and a symbiotic companion for it. Can’t we all just get along? Well yes, actually we can!”

And one of South Africa’s experts in the digital arena, Andrew Ridl, CEO of One Digital Media, concurs. “Whilst digital has become a firm favorite in the communications arena over the past decade and the digital transformation has permanently changed the media industry, in certain areas it won’t replace print. Print will always have its own space and purpose. In reality, the tangible nature of physical media remains important to a large percentage of consumers.

“There are many current marketing and advertising campaigns that take place where print components are effectively used,” says Ridl. “Loyalty cards, discount fliers, pamphlets and street pole posters achieve specific campaign objectives, so why throw them out if they work? It’s time to develop integrated marketing campaigns that bring the best of both worlds together.
Print is a target-specific medium and with the introduction of digital to the marketing stable, will become more so. It makes sense when you come into physical contact with your customers at an event or a specific location, to use print. For example, a pharmaceutical company promoting their new findings or new products, would do so using print advertising in specific publications, on pamphlets or posters found in doctor’s waiting rooms.

Glossy magazines and leading publications hold a prestige and status that online is unable to achieve. The tangible platform resonates well with luxury consumers and clients, and the secret is to find a complementary balance between digital and print within any given campaign that successfully achieves the defined objectives.

“If a business relies on signage to drive sales or footfall, there is no doubt that effective digital signage is worth the initial investment, especially when considering long-term use,” added Ridl. “In the beginning, more start-up expenses will be incurred digitally than with print material, however long-term savings will always be realised.”

Printed in-store POS material requires time and money for design, admin, printing and distribution, but digital requires a one-off cost and installation, with minor ongoing costs for support and maintenance. In addition, if printed signage is damaged, a typo mistake made, or if a product or price needs to be changed, the signage becomes useless and has to be discarded.

Whilst traditional forms of print communication used in the retail space including POS posters, catalogues, fliers and billboards, may continue to be relevant for some brands, products and stores, for the large majority it’s time to push past the traditional boundaries and truly engage with consumers via digital signage.

Nowadays the relevance of signage can be altered at the touch of a button and the old adage of ‘Time is Money’ becomes relevant in the digital communication signage space. In just a few clicks, new content can be displayed on digital signage in-store, across one or multiple locations around the country or throughout the world.

However, the big question that all business owners and marketing teams need to think about when deciding on print or digital, is what are the campaign objectives?

Uniting to stop waste at Montecasino for National Recycle Week – #WasteStopsWithMe Manufacturers Commit To Local Procurement As A Means To Job Creation
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Paper industry responds to Covid-19 with agility and compassion

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Five reasons why paper rocks

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It's #InternationalFlowerDay. Who doesn't love flo It's #InternationalFlowerDay. Who doesn't love flowers? 

Brighten someone's day by sharing one of these images or tagging them in the comments.
From us to you, we wish you a blessed break howeve From us to you, we wish you a blessed break however you will be celebrating. Be safe. Thank you for your support in 2020. See you on the flip side.
It's #WorldToiletDay. Next time you flush, give th It's #WorldToiletDay. Next time you flush, give thanks. Some 4.2 billion people are currently living without access to safely managed sanitation. While you're at it, give thanks for #toiletpaper too.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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www.worldtoiletday.info⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#sanitation #water #health #humanrights #toilets #toilet
Hands up who has a pile of books this high next to Hands up who has a pile of books this high next to their bed?  What's at the top?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#reading #bookquotes #bookday #writerswrite #readmore #bookclub #thepaperstory #readersread #instabook #authors #bedsidebooks #lovebooks #paperbooks #realbooks #print #printisalive #library⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Photo by @devinlesterstudios
It's Friday. Remember, now is not the time for wil It's Friday. Remember, now is not the time for wild rumpus. Wear your mask. Keep your distance. Wash those hands! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#weekend #reading #bookquotes #bookday #writerswrite #readmore #bookclub #thepaperstory #readersread #instabook #authors #mauricesendak #literature #lovebooks #wearyourmask
“Promise me you’ll always remember: You’re b “Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think.” – A.A. Milne⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here's wishing the Matric Class of 2020 all the best as they write their exams around the country. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#learning #exams #classof2020 #thepaperstory
What are we reading and drinking today? #sundayvib What are we reading and drinking today? #sundayvibes #reading #tea #coffee #rainyday #rainysunday #books

Image by @devinlesterstudios
The humble #egg carton was invented in 1911 by new The humble #egg carton was invented in 1911 by newspaper editor Joseph Coyle of Smithers, British Columbia, Canada, to solve a dispute between a local farmer and hotel owner in Aldermere, near present-day Telkwa, over the farmer's eggs' often being delivered broken. 🥚

#thepaperstory
#history 
#paperhistory 
#eggs
#eggcarton
“The earth laughs in flowers.” ― Ralph Wald “The earth laughs in flowers.”

― Ralph Waldo Emerson

#thursdaymotivation #thepaperstory #eggboxcrafts #papercrafting #papercrafts #paper #recycledpaper
When we begin to see plantation forests as tree fa When we begin to see plantation forests as tree farms or crops, we can appreciate the products, economic and environmental service they provide. Sustainable forestry ensures that the renewable resource of wood is produced responsibly. 

Watch our video. Link in bio. 

#forestry
#farming
#sustainablefarming
#paper
#thepaperstory 
#wood
#workingforests 
#cellulose
#environment
#timber
#carbon 
#carbonstorage 
#carbonsequestration 
#climatechange
Wood. There is no rival. What other material encou Wood. There is no rival. What other material encourages sustainable forestry, #tree planting and #carbon storage? 

#wood
#pulp
#paper 
#sustainableforestry 
#sustainability 
#forestry 
#forestryexplained 
#thepaperstory
What's your favourite #magazine title? Do you have What's your favourite #magazine title? Do you have volumes of them stashed away? 

#print #magazines #printing #publishing #thepaperstory #paper
It’s #internationalprintday. Did you know that w It’s #internationalprintday. Did you know that we are printing less and this has unintended consequences on the economy and the environment? Link in bio. 

#print #paper #sustainable #printisnotdead #paperisgreater #paperisgreen #environment #earth #economy #ipd20
Do you feel guilty about printing? You shouldn't. Do you feel guilty about printing? You shouldn't. 

By using South African produced paper, you can be assured that it comes from sustainably farmed trees. The trees used to make this paper have been replaced by new trees. And always recycle your paper. It is used to make tissue and packaging products!

#paper #print #officepaper #printing #fsc #sustainable #buylocal #supportlocalbusiness #whitepaper #thepaperstory #recycle
Moulded paper fibre keeps eggs cushioned, coffee f Moulded paper fibre keeps eggs cushioned, coffee from spilling over and electronic goods protected. These packaging products are made from recycled fibre so keep them in the recycling loop by keep your paper and boxes clean, dry and separate! ♻️

(Some collectors might not take these items for recycling but you can use these in compost, for planting seeds and for paper crafts.)

#packaging #packagingprotects #paperpackaging #paper #mouldedfibrepackaging #eggs #electonics #coffee #thepaperstory #recycleyourpaper
What are we reading today? Paper books still rule, What are we reading today? Paper books still rule, don't you think? 

#paper #paperbooks #reading #book #booklove #paperlove #judgeabookbyitscover #literature #readingaddict
What are we baking this weekend? Whatever it is, t What are we baking this weekend? Whatever it is, think about how paper is part of your kitchen. It will be paper made from recycled fibre or from the wood of sustainably farmed trees. Now that's guilt-free baking! 

#baking #packaging #foodpackaging #recycledmaterials #recycle #recycleplease #paper #thepaperstory
🧻 Did you know that South African toilet paper 🧻 Did you know that South African toilet paper manufacturers make use of recycled office paper in many of their tissue recipes? 📄 Recycled white paper is a valuable grade for collectors so think before you throw. Keep it clean, dry and separate from other waste and recyclables. 

#tissue #toiletpaper #recycle #officepaper #paper #print #recyclethatpaper #thepaperstory
For the South African pulp and paper sector, respo For the South African pulp and paper sector, responsibly sourced woodfibre is a non-negotiable. 

This is why “Forests for All Together” - @fsc_international’s theme for this year’s #fscfriday - means so much. 

As a sector we are celebrating the importance of bringing people together to responsibly care for forests – from environmentalists to big business, from Indigenous Peoples to communities and governments, from forest workers to careful consumers, it is essential that we work together to care for our forests. 

Buy locally produced paper as far as possible and check the source. 

#forestryfriday #forestrylife #paper #pulp #fsc #sustainableforestry #environment
Are you a copy paper hoarder? Paper is a highly re Are you a copy paper hoarder? Paper is a highly recyclable product and helps the sector make new paper products that you use everyday: tissue and paper packaging. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#NationalRecyclingDay #sustainablepackaging #recyclablepackaging #paperpackaging #paper #recycle #pulp #earthkind #sustainability #reducewaste #woodfibre #circulareconomy #environment
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