A huge thank you to everyone who has been involved in our Forestry Explained Instagram campaign, @forestry_explained. Your ongoing support – in the form of beautiful imagery – has made this possible.
At the start of the year, we had less than 100 followers; by middle of Feb this figure had risen to 229. This inspired our 500-follower campaign for 2018 – which I am delighted to say we have smashed – some four months early!
Why does Instagram matter?
We believe showcasing the biodiversity found on forestry-owned land is one way of dispelling some of the myths surrounding commercial plantation forestry in South Africa. By using Instagram as our flagship social media platform, we can make more people aware of the conservation areas protected within our plantations. It also gives us the opportunity to give people a glimpse of the animals that inhabit or roam the plantations. We know our plantation forests aren’t ‘green deserts’ – our Instagram presence allows us to prove this to the rest of South Africa, and beyond.
Does it end with 1000?
Of course not! While we may have exceeded our 2018 target, this just raises the bar higher. Our challenge for the final four months of this year is to see if we can add another 500 followers to our total.
The more followers we have, the more people we can potentially influence with our photos that showcase the biodiversity found in our forests.
We still need your help!
If you have any wildlife or nature photos captured on forestry-owned land that we can use please send them to: firstname.lastname@example.org.
Please provide as much information as possible including a caption for the image, where it was taken and who we should credit.
You can also get involved in promoting forestry on Instagram by:
- Following us – @forestry_explained.
- Posting your forestry-related images and tagging @forestry_explained.
- Using the hashtag #discoverforestry on all your forestry posts
Thank you for your participation. Let’s make 2018 a great year for forestry in South Africa.